Persuasive Techniques in Advertising

OBJECTIVES

Through this project the student will develop mastery of:

	persuasive thinking including understanding underlying 
	meanings, differentiating between truth and opinion, 
	recognizing the use of fallacies and loaded language

	persuasive writing including knowing and using persuasive
	techniques, familiarizing self with audience, and knowing 
	how to appeal to them.
		
PROJECT

In groups of three, your task is to invent a new product and 
develop a marketing strategy to sell it using two different 
types of advertising.  Below you will find a list of possible 
ad types and the criteria by which you will be graded (subject 
to change if necessary).  The entire final project is worth 
100 points as described below with an additional 50 to 100 points 
available for all draft work.

AD TYPES

TV	INFOMERCIAL	PRINT		RADIO	BILLBOARD


effort, use of time, cooperation with group - 25 pts.

product ingenuity, design, and quality - 25 pts.


AD #1-- 5 pts each:
	
	use of persuasive techniques
	depth of thought
	use of jingle or slogan
	use of imagery, color, etc...(if visual)
	use of audio imagery, tone, pace (if radio)
	general impression (subjective)

AD #2-- 5 pts each:

	use of persuasive techniques
	depth of though	
	use of jingle or slogan
	use of imagery, color, etc...(if visual)
	use of audio imagery, tone, pace (if radio)
	general impression (subjective)	

	
TOTAL FINAL ASSESSMENT:____of 100 pts					


ADDITIONAL COMMENTS: